Between Saying and Doing: Value and Non-Value

Giulia shows up punctually to our microcycle with the recorded video.

We encounter a technical hiccup as the video sharing doesn’t start immediately: Muda of defect.

While we work to unlock the situation, Giulia begins with a verbal description of the recorded process (not of the video, mind you!) along with the procession of why’s: why do we do this, why don’t we do that, etc.

Giulia doesn’t know it yet, but she is performing muda of process—a very dangerous muda in this case for these reasons: She is narrating her mental representation of the process and, by doing so, unconsciously reinforcing it in her brain.

The more this representation is reinforced, the more effort (literally physical effort and energy consumption) Giulia will need to overcome it. Her narration influences the interlocutor, who may settle for this level of process description, considering it sufficient and not bothering to seek factual evidence to broaden the perspective: why waste further energy? We are different types of interlocutors and don’t run this risk. But what will others in the company do?

Another interesting aspect: why make a video if a narration is sufficient? One of the two: either the narration is muda, or the video is!

Finally, we manage to have the videos available for viewing; ten minutes have passed. We definitely need to review the process of video collection for subsequent sharing.

Since we have several videos and not just one, we turn to Giulia: Ugo: “What do you think we should watch now?”

Giulia: “Filming the whole process was long and boring. For me to do it and for you to watch it. I tried to film pieces that were significant.” Oh dear, a bad sign. Giulia’s intent is appreciable and understandable, but unfortunately, the keyword here is “significant.”

Significant according to what criteria? Obviously, whatever the criteria, it can only be a product of the current neural software, which has already proven to be unaware of the concept and the real substance of muda.

No matter: everything produced by the cycles is good and useful for progressing and building new neural software more effective and efficient than the current ones.

This is where we can and must start, not from anything else, to build a solid and lasting foundation enabling subjects to generate true continuous improvement.

The first video lasts 43 seconds and shows a computer monitor displaying an application interface and a person’s hand on a mouse. That’s it.

The video starts in the middle of the action; all activities equivalent to “I took paper and pen” from the muda experiment (see our article Muda – What They Are Part 1 and 2) are not filmed.

As the video plays, Giulia continues to narrate the process: she doesn’t describe what is in the video. Every action we see as it is, for example, “Operator moves mouse from one point to another,” in Giulia’s narration is “converted” into its purpose “the operator is looking for the data to associate with the serial number,” a purpose obviously not visible in the video.

Our interaction, with or without the video at this stage, occurs within the same context/environment characteristic: we are not on the gemba. I get the impression that the videos for Giulia were meant to be aids for our (mine and Ugo’s) benefit, to make her narration more understandable to us, perhaps also a kind of “this is how things are, and here’s the proof…”

The criterion behind the term “significant” begins to take shape… It would also explain the reluctance at the previous microcycle to produce the videos themselves: who wouldn’t consider it a waste of time to perform an activity for the use and consumption of almost unknown individuals to expose a process that is believed to be perfectly known and holds no surprises?

Even the time Giulia required to make the videos would take on a different meaning: making videos with this intent is far more expensive and complex than making them with the intent of improving in recognizing the muda that we have right under our noses…

I ask a question with a naïve and light tone, but it’s neither naïve nor light: Stefano: “Why did you start filming from here? I mean, at this precise point, with the software mask open, the operator in that position, and the hand on the mouse?”

Giulia: “I’ve been thinking about it for a while and… I was trying to find a way to work on it. Because there is a lot of work behind it: getting the papers, moving to the other workstation, stapling the papers…”

Stefano: “Ah, great, then we can see all this part you are talking about, which seems like a nice heap of muda?”

Giulia: “No, I didn’t film it…” General laughter. I propose moving to the next video, and without any surprise on my part, the video, as far as its form is concerned, is a perfect copy of the previous one: it also lasts a few seconds, and it also starts in the middle of the action with an operator (the same as before) holding a pen, writing on a paper. A recurring pattern begins to emerge; I proceed with naïve questions.

Stefano: “Giulia, what was your perspective in making these videos?”

Giulia: “I tried to capture the moment when he goes to get the data, fill in the paper to show you that… Oh, by the way, here it happened that the operator needed the pen, had to look for it, found it, but it didn’t work!”

Stefano: “Ah, great! Can we see this part?”

Giulia: “eh no, I was giving him my pen, taking it from my pocket, no, I couldn’t film it.”

Another general laughter.

Stefano: “It seems to me that you filmed pieces trying to reconstruct the process as you have it in mind, not as it is. Correct me if I’m wrong.”

Giulia: “No, I would have liked to make a 30-minute film, but it would have taken too much time.”

Stefano: “And why choose the pieces you chose and not others?”

It seems quite evident to me that Giulia has enacted a process opposite to what is needed to effectively improve processes: instead of filming what is as it is and then, from the videos, surgically and quantitatively identifying the existing muda, she started from her current idea of muda and filmed those.

Giulia wants to narrate the process at all costs; she wants to explain the why’s to us. She wants us to know that this test certificate, in her view, is muda that bothers her a lot: at the same time, without that sheet used by the client’s inspector to give his approval, the piece cannot leave the factory—Serious Non-Conformity—and thus is not billable.

Stefano: “I admit it’s a bit of a stretch, but given the current ‘external’ constraints (current regulations, the external inspector’s requirements), could we consider the certificate a component of the piece?”

Giulia: “Yes, it makes sense.”

Stefano: “Then, the ink deposited on the report, do we classify it as muda or value?”

Giulia: “It’s a good question. Instinctively I’d say muda, but actually, I’m producing value. I started considering all this stuff as absolute muda. Imagine what I didn’t film!”

Laughter

Stefano: “See? You filmed what bothered you for who knows how long, which we agreed today to be value, and you didn’t film what you couldn’t film at that moment, the muda we perform today to achieve that value represented by the certificate. You couldn’t film them because your energy, your focus, your kanshin was directed towards a different enemy: the certificate. We agree that in a perfect world, the certificate wouldn’t exist, but this presupposes a change of ‘rules’ that doesn’t depend on us. Can we say something similar about the software: surely going back and forth through the video masks is muda, but is it an immediately ‘attackable’ muda? Does its elimination depend solely on actions under your direct responsibility?”

Giulia: “Indeed…”

Ugo: “The tendency of our primary neural software is to focus on what seems immediately remediable, eliminating the annoyance, the threat, and not observing and studying the problem in its entirety. Being on the gemba forces us not to skip steps; narrating how things are allows us to skip everything we want, resulting in losing grip on the real picture.

Even the ‘preference,’ I assure you, of everyone to identify muda that doesn’t depend on us presupposes that I perceive this activity (kaizen) as a threat, something attacking me, not something I can use to make my world more beautiful.

This ‘disposition’ is also an effect of our current primary and secondary neural software, which will continue to ‘work’ this way until we modify them. And this is our task. Does it convince you?”

Giulia: “Unfortunately, I find myself in it: I clearly filmed the things that annoy me, that burn me to see, and that I want to get rid of. But it’s also true that I’m probably attacking the tip of the iceberg: the little I see, not the mountain underneath, whose extent I don’t know and on which I might be able to act autonomously right away.”

Stefano: “Great Giulia, then I propose to direct your energy, your kanshin towards another objective: from ‘Eliminate the certificate’ (what we’d like) to ‘find the way with less muda to produce the certificate’ (what we can). What do you think?”

Giulia: “Agreed!” We agree on the next cycle’s next step: a 3-minute random video this time without cuts; we’ll meet next week. We still have to overcome the pass of more frequent meetings.

Objective of the step: film ALL the muda, not just the ones we already know and bother us.

Moral of the cycle: if you don’t know what muda are, you’ll make “wrong” videos. But to learn what muda are, you need to make “wrong” videos! However, it is essential that you have someone who knows what muda are and uses these “wrong” videos optimally.

Takeaway from the microcycle: identifying and recognizing VALUE, recognizing muda (NON-VALUE)—what, how many, where, when—is a continuous process aimed at eliminating or reducing NON-VALUE, thereby increasing the value generated by any productive process.

Key Elements :

  1. Continuous Improvement Cycle: Emphasizing the importance of continuous improvement and the iterative process of identifying and eliminating muda (non-value).
  2. Practical Learning: Highlighting the practical approach of learning from mistakes to recognize and reduce non-value activities.
  3. Video Analysis: The use of video analysis to understand and improve processes, demonstrating a commitment to detailed scrutiny and refinement.
  4. Collaborative Problem-Solving: The role of collaboration and shared insights in enhancing process efficiency.
  5. Adapting to Constraints: Strategies to work within existing constraints and regulations while striving for process improvement.

Focus on Value: A clear focus on distinguishing between value-adding and non-value-adding activities to optimize productivity and efficiency

The Time of (Continuous) Improvement

Key Elements

  1. The Importance of Time in Continuous Improvement: Emphasizing that time is not the real issue, but rather the prioritization and value of continuous improvement activities.
  2. Short and Effective Sessions: Highlighting the method of short, focused sessions to gradually integrate continuous improvement into daily routines.
  3. Human Biological Machine: Explaining the concept that humans operate as biological machines using neural software to make decisions and take actions that ensure survival and improvement.
  4. Overcoming Resistance: Addressing the natural resistance to change as a protective mechanism and how it can be managed through understanding and small, incremental improvements.
  5. Continuous Improvement as a Natural Process: Reinforcing that continuous improvement is a natural, ongoing process that aligns with the inherent drive for survival and betterment.
  6. Non-Trivial Solutions: Acknowledging that solving complex problems often requires understanding the underlying causes and that sometimes simple solutions can lead to new challenges.
  7. Prioritizing Improvements: Encouraging the reader to see the value in prioritizing improvements and integrating them into their daily workflow without disrupting current productivity.

The first thing we regularly bump into at the beginning of our work dedicated to Continuous Improvement is the feedback from the people we deal with in the Client System: all of them, without exception, after expressing great appreciation for the method and the result samples obtained by the “product” champions, either before signing the contract or after signing it, sometimes after looking at the agenda but more often without even looking at it, burst out in one of the many variations of “eh, but I don’t have time.”

Our method involves short online sessions (no, no chatAI, there’s one of us on the other side of the monitor in flesh and blood), we aim for 20 minutes… short and close sessions, sometimes even 5 a week… eh? Oh no, not at the beginning, at the beginning, it’s a miracle if we manage to do two.

For heaven’s sake, it’s 20 minutes, how can you say that during the day you can’t find twenty minutes (by the way, usually paid by the company, not by you) to take a sustainable step to generate improvement!

We generally deal with extremely serious and responsible people, adults with good, if not excellent, skills, people who certainly do not waste their time… with the most frequent result, more than one would believe, that we spend 20 minutes or more with them explaining in detail why they don’t have 20 minutes for continuous improvement.

Formidable.

This thing doesn’t sit well with me, I can’t stand it. At least I would like to know what and where the problem is, what it is like: it’s not that I don’t know that knowing well what the problem is doesn’t necessarily give you the solution; the two things are correlated, not causally connected.

Sometimes you solve the problem even knowing little or nothing about the problem itself, apart from the fact that it’s a bit annoying and it’s better if we get it out of the way… then the solution found can generate (and often does generate) a new problem, well that’s to be seen later.

And sometimes the most serious and meticulous investigation leads to the disconsolate conclusion: there is nothing to be done, the problem cannot be solved… not that I don’t know that by definition if a problem has no solution, then it is not a problem, not here and now: here and now it’s an alley we can’t escape from, maybe in the future, not now. Maybe we can mitigate it, this is generally possible.

As it stands, my feedback converges on the initial non-solvability; initially, it’s really a wall in favor of some possibilities of mitigation.

Naturally, time has nothing to do with it, this is clear and evident, crystal clear, we all know it… even if this knowledge is mostly common sense… as is common sense, more or less chuckling under the mustache (metaphorically), pretending to know instead what it is about.

If time has nothing to do with it, then what is it about? In the vernacular of my native land, the answers are two: “voja” and “b’sogn,” desire and need, two distinct classes of phenomena extremely popular.

Among the latest more articulated and evolved heard, there is certainly Priority: the issue is relevant, important, the solution is good, more than good, but there are other priorities. It is not difficult to see in this term a much more sophisticated reading than the popular terms “desire” and “need” can offer. Appreciable and generally appreciated.

The result doesn’t change.

And I laugh a bit to myself; in good measure, it was the same first reaction I had a long time ago at the beginning and that I still have now when I come across something that I know I should deal with to improve it in a structured, scientific way from start to finish.

Well, I have other priorities too; not all desires can be satisfied, not all needs can be met, not all at once; I have to go by priorities like everyone else, right? At this moment, I should be dealing with other tasks of higher priority, and the fact of dedicating time to this task annoys me a bit: the only advantage of this condition, in my opinion, is being able to bear direct testimony of a deep and lived sharing of the problem.

Is it really a problem? In all conscience, yes, it is. By saying desire, need, priority, we have only scratched the surface; the knot is much more complex and arduous to solve: I don’t think I can solve it in the space of this article; I hope to help start it on the way to a solution; we’ll see shortly. Let’s try to move towards the root; the other direction is less promising; we would find ourselves dealing with culture, customs, habits, rules of civil living, traditions, innovation, in short, with materials very slippery to handle without the necessary precautions and warnings.

Moving towards the root is less risky; we move in the direction of gemba, observing real processes: we have something real to consider, to observe, even if this is a kind of “asynchronous conversation” the “fact” to observe is that now you are reading here and now there is a “biological machine” alive and able to read, that machine is you, certainly, absolutely you. At the moment you are reading, I could certainly be dead; what you are reading could be the graphic translation of a recorded message that reached you and that you “decided” to read, and this is a second fact, not observable but inferable, conjecturable, the result of a falsifiable hypothesis… yes, I can make it very hard, but I will not.

What does this have to do with anything? The fact that you are a living biological machine, a living creature here and now, is indubitable, firm, and certain. From this starting point, kaizenists would go to look for something else; we, on the other hand, try to tell ourselves in the most concise and truthful way possible why you are still alive.

Oh yes, I know we could spend hours describing everything related to our observational feedback; we don’t have time (eh eh), I try to indicate the way and do a piece with you: you are still alive because you (your biological machine) have made decisions and acted in a way that has allowed you to stay alive.

We have little time left, corresponding to about 800 words, how was it possible that you made those life-saving decisions and performed those actions that saved your life (so far)? Again, I’ll cut it short: you have a neural network, the CPU of the biological machine, you have many programs, many apps, neural software that you use to make decisions, to formulate judgments, and guide the actions you perform; this allows you to finely govern the interaction with your environment and survive, continue living.

The fact that you have succeeded is proven beyond any reasonable doubt by the observable fact that you are here and now a living creature: this proves beyond any reasonable doubt that your apps, your neural software have been effective so far; they have worked well.

Could it have gone differently? Certainly yes, obviously yes, but it didn’t. Your neural software has proven reliable, “good,” effective, safe at least from the point of view of the most important feedback of all: here and now you are a living creature… oh yes, we don’t forget the rest: others, money, popularity, affections, relationships, there’s a lot of other stuff, and maybe for you, the situation is favorable even in these other important aspects.

But the first would be enough; the others increase the strength with which, more than understandably, legitimately, humanly, you protect your good neural software as all biological machines, all living creatures do.

It would be totally senseless not to do so. Some call this “resistance to change”; well, I detest that; this is life protection, nothing more, nothing less.

And then someone comes proposing a nice continuous improvement program, no less than microKaizen, doesn’t sound bad, advantages here, advantages there, nice, isn’t it? You, your biological machine, immediately know there’s a danger, a risk here: after all, you deal with continuous improvement of your life every day, all the time, this is just a way to describe the effects of the “life drive” that all living creatures from viruses to homo sapiens undergo all the time, whether they know it or not, whether they want it or not.

And since here and now you are a living creature thanks to your neural software, the ones you already have, well maybe we’ll think about it if we have time (eh eh)… and if you have also had other forms and proofs of success (always thanks to the neural software you already have) well yes, better think about it well, always if we have time, life goes fast, we are always in the middle of so much stuff to do, half of it is enough and more.

I am pretty sure you haven’t already thought about all this; it’s stuff for specialist-specialists, even specialist-once work like this without knowing it, but work like this…. oh yes, I specialist-specialist-twice work like this with the only small difference that I notice it and know how to name and reason what happens to my biological machine, in short, to me.

Does this change anything for you? I can’t know, I am not here, and even if I were, I probably wouldn’t know. I can only tell you that without changing priorities, initially maintaining (then it increases) the current productivity without resorting to extra time, the time to deal with continuous improvement with us, not surprisingly with our help, jumps out. And suggest a couple of things: the first is that it’s never a matter of having or not having time, never; the second is that it’s worth not running too fast: true, your neural software has proven to be good software so far; you can increase your degree of satisfaction and benefit from improving your software and that of those you work with. Oh no, before you ask, it’s not about “time management” at all, but about quickly acquiring greater ability to get rid of what has no value… a small software upgrade, nothing more.

Taken for a Ride

At a certain point, Lorenzo jumps up and says, “This takt stuff has never sat well with me…” The Tuscan accent is noticeable but not overwhelming; he has been living in Lombardy for over twenty years.

He was referring to a “training” experience from about ten years ago from which he returned with the impression that, yes, the ideas and concepts were nice, but something didn’t quite add up.

Stefano is generally resistant during microcycles to detach from the gemba to address general topics. I expected he would refocus on a step that had just emerged, a classic in the “upgrade” of neural software… to me, it still seems useful and valuable to deal with aspects not directly related to the piece of gemba we are observing, even though I must acknowledge that progress, the step forward, happens when you don’t detach from the gemba.

Takt had nothing to do with what we were examining, but this time Stefano veered off and took a path different from what I expected: yes, Taiichi Ohno deliberately took the Westerners who came to see how Toyota worked for a ride, trying to “copy” the model…

It was something I had read years ago; a few days ago, I searched for the article but couldn’t find it—darn it—but I found another even better one, in which it is reported that Taiichi Ohno explicitly admitted to cunningly “tricking” Western scholars and specialists who visited, letting them believe what the visitors wanted to believe.

When they saw the kanban sheets and asked, “Ah, so this is how you do continuous improvement,” Taiichi Ohno nodded, and that’s how it ended up with everyone chasing kanban. Even today, if you search online, you’ll find those who offer you the sheet kit as if it were what it never was for Taiichi Ohno—the miraculous tool, the magic wand to wave, the technique to apply.

And so it was with takt and other “techniques and tools” that Westerners tried to apply, resulting in forty years of lean (Womack sadly confirms) without a single Western Toyota being born. McKinsey puts on the table the fact that only 30% of those who invested in kaizen and lean variants WCA SixSigma gained profitability temporarily… while Toyota, Komatsu, and Honda achieve it continuously, not temporarily.

Then he cut it short; there was a very precious piece of gemba to deal with. Lorenzo, a bit worried, reports that in making the video of the process piece we were dealing with, he saw all muda and only muda; he didn’t see the value anywhere.

We applauded, jubilant and loudly celebrating, which surprised him a bit; he perhaps suspected we were making fun of him… the reason for our genuine joy was different, which we tried to explain.

It seems that this muda-induced confusion—seeing only muda and temporarily not being able to identify the value in the process we are observing—is a kind of constant in the process of upgrading neural software… in the sense that, as far as we have been able to observe, it happens to everyone.

Then it passes, we tell Lorenzo, like the annoyance you felt and are feeling doing these experiments, and you return to “see” clearly what is value and what is non-value in the new way. You can identify and measure them, then assess their weight and proceed on a solid basis…

In the post-mortem, very interested in Taiichi Ohno’s trickery, I ask Stefano to tell me more, and he doesn’t need any convincing…

But the almost shocking thing I found in this article is that the observations and comments show that even in front of this “confession,” Westerners have finally not realized that the way to improvement, kaizen, was not and is not what they have followed for half a century.

Yet, Taiichi Ohno apparently declared it; he didn’t want Westerners, even non-direct competitors of Toyota, to appropriate the “industrial secret” that was right under their noses and continued with the pantomime until they reached a sufficiently high competitive margin, almost impossible to recover… and even then, in part, he continued to do so, perhaps knowingly or perhaps not.

Westerners have always resolved everything by resorting to the non-explanation of the cultural differential: Japan is Japan; the rest of the world, even Korea, is another world: as if to say that the competitive margin derives from ethnicity and geolocation—ball in the stands.

And in the article, there was someone who brilliantly declared, but of course! Of course they won! Our fixed costs skyrocketed! A genius, a real genius—how the hell did he not understand that there are no fixed costs and non-fixed costs, there are only costs, and that costs are muda, and the only serious work to do is to reduce, if not eliminate, muda… no, nothing to do, they continue to chase costs, the side effect.

Even in front of “confessions,” they don’t seem to have understood what the “secret ingredient” that Taiichi Ohno kept hidden consists of, despite having correctly identified it: it’s obvious that it’s the kata—they themselves present as the champions of the kata, followers of Rotger. Bravo! Applause… but you know, the article is from 2014, ten years ago, and I have no news of significant improvements in the picture generated by them… what do you deduce from it?

To you, it’s obvious; if there are no observable feedbacks, those are beautiful, elegant, sensible, pleasant… I enjoyed reading them, why not? Well, we agree—the secret ingredient they call kata, very well, they also gave a nice, tight, synthetic definition of it, we agree descriptively.

And beyond the labelling, well, kata recalls katana, the very sharp Japanese sword, sounds good even in the West (and they are Westerners, let’s not forget), and to the definition, it would be necessary to know a little better how to build that habit, how to get a certain number of those who work with us to adopt, accept, and support those “routines” and not others steadily, right? Not occasionally but every day.

Today we saw Lorenzo, Giulia, and Daniele making excellent steps—it will take time and practice before they become calm and effective muda-detectors (hey, I already told you, didn’t I? Of all the colleagues I’ve met in twenty-five years, and there are indeed many, more than a hundred, I’ve found two as precise and sharp as me), and then?

This is a piece of the kata—you and I know it’s a necessary and not sufficient condition.

Yes, Stefano tells the truth—it is one of the necessary and not sufficient conditions. I’ve seen Stefano in action; he is deadly like a sushi chef capable of slicing muda from a handful of seconds of video. I’m not bad, the master remains him… for now. But we are not here/there to see who sees more or who is more precise in naming the intercepted muda; the point is to intercept the muda, measure them, and do something about it.

The other conditions, not many, are no less formidable: it’s true, Rotger (and plausibly the champions who found Taiichi Ohno’s confession artifact) rightly points to kata coaching and partly describes how coaching should take place, what to do and what not to do, and we can confirm they are good advice if you can understand and follow/execute them…

Pay attention—these are pieces like kanban, solutions built ad hoc in response to the question of improving the kohai’s learning process. They must be adapted, configured to be consistent with the muda of the learning process involving the kohai, the senpai, the environment they individually interact with, and as a working system-couple, naturally the gemba (a relevant part of their environment)… and some other things.

We sincerely appreciated Rotger’s excellent work. According to us, even Rotger unintentionally hides the secret ingredient of the winning kaizen formula, just as Taiichi Ohno unwittingly ended up hiding the secret ingredient from Westerners—an ingredient that Taiichi Ohno himself couldn’t identify, which Westerners placed in the empty phrase “cultural differential” (well, they did the best they could with what they had; it’s not their fault).

But then, did Taiichi Ohno take us for a ride or not? It seems a quantum answer: yes and no. His story is one of Eastern cunning, tricks, and misdirections done in such a way that even if caught red-handed, he couldn’t be accused of anything—delightful for me, a fan of good mystery.

He confessed to wanting to deceive us to protect his community, his position, his privileges (well, it’s obvious, you wouldn’t think the “mechanisms” of social coexistence, “collaboration,” and “cooperation” of the Japanese are those of an alien species—they are human too, like it or not). But he couldn’t confess what he didn’t know and couldn’t know: at most, he could have a vague intuition but not consciously master that specific knowledge.

Some of you may be familiar with the name Nonaka. I think I encountered him at the end of the last century (do you prefer millennium? Okay, it makes me feel a bit older but not too much. It’s not so bad after all, at least for now) virtually in his writings from that time. Three good pieces remained from those readings: explicit, silent, and tacit knowledge: the first two are related to awareness—it is in our power to express or withhold; the third is a “form” of knowledge we use for practical purposes but is not accessible to our awareness.

I remember using images of art schools, painters, sculptors, musicians, masters of their art, and the students who could learn the secrets of their art only by living with them, doing with them, watching them do. That part of knowledge could not be presented and made accessible in any other way… then came the mirror neurons, ah, that’s how it works! Learning tacit knowledge means learning by neural cloning—finally explained… no, explained a piece, but there was (and is) still much to do.

What (it’s our best guess) Taiichi Ohno COULD NOT see concerns a specific point that Rotger correctly identified: to say it with a metaphor attributed to Maturana and Varela, it is a feature of the organizational hologram precisely concerning the distinctive mode of interaction in the senpai-kohai relationship.

For the Japanese, that configuration is inscribed (or not, but the verification plane remains) in the configuration of “good” interaction in working together; for Westerners, it does not have the same value or function: for both, it remains unknown how to deal with it knowing what they are dealing with.

The Japanese have neural software tested and refined for centuries (tacit knowledge); Westerners go by “nose,” often by chance; they do not have those codes from the start of their life correlated to those environments, in short, they don’t know how to do it… or rather, according to our meticulous observations, they know how to use/do it in other areas—still tacit knowledge.

For this reason, Taiichi Ohno did not lie—no one can lie by omitting to express something they don’t know they “know” how to do, even if they do it.

And us? Have we really managed to transform that tacit knowledge into consciously, intentionally usable explicit knowledge? Yes, without pretending completeness, but quite a bit, yes—the field tests, the gemba, provide the evidence.

And it doesn’t seem strange at all to us that this knowledge is acquirable, this “skill” is acquirable in the same way the skill of muda-detector is acquirable: doing-thinking and thinking-doing on your gemba; otherwise, you won’t learn anything of value. Why? Property of our neural network, the process of upgrading our neural software.

And yes, at least we have some idea of why it is so: knowing the whys is important because it allows us to intentionally guide the action and achieve the desired result with a frequency enormously greater than the trial and error process or the process of copying the solution.

We don’t want to be mysterious—we are here to share what we have verified works and the necessary knowledge to proceed on your own: you need to work on your gemba.

Key Elements:

  1. Authentic Learning and Improvement: Emphasizing the importance of learning directly from the gemba and through practical application rather than theoretical models.
  2. Western Misinterpretation of Lean Principles: Highlighting the misunderstanding and misapplication of Lean principles by Western companies, emphasizing the need for a genuine understanding of Kaizen.
  3. Role of Tacit Knowledge: The significance of tacit knowledge and the process of making it explicit for continuous improvement.
  4. Senpai-Kohai Relationship: The importance of the mentor-mentee relationship in effectively transmitting and applying Kaizen principles.
  5. Innovative KPI Definition: Introducing the concept of measuring productivity and improvement through the reduction of non-value (muda) and focusing on continuous learning.
  6. Cultural Contexts in Lean Application: Addressing the differences in cultural contexts and the need for adaptability when applying Lean methodologies outside Japan.

Continuous Improvement – Value and ∼Value

What we continuously observe is that Continuous Improvement is NOT Continuous Improvement: sure, there are improvements, and the commitment is ongoing, but this is NOT enough. We keep seeing that the distinction between Value and Non-Value is made using common sense rather than the scientific method.

We have 12 improvement plans to implement by 2024… We have 16 ongoing improvement actions…

Sounds good, right? These statements correspond to the responses we received from a Plant Director of an Italian “pocket multinational” and the Continuous Improvement Officer of a less pocket-sized multinational.

The first expressed great interest in applying AI to manage Continuous Improvement, such as Business Intelligence, while the second (we masked the gender identity for privacy reasons; the masculine article and adjective are expository artifices) was interested in improving project management and implementation plans related to Continuous Improvement.

What objectives does someone officially in charge of Continuous Improvement have in mind?

Let’s set aside job descriptions and get to the point concretely: the common element, the shared objective of our two interlocutors, is manifestly, indubitably, and certainly the objective of generating improvements—those improvements identified today in the plans and improvement actions.

Nothing to object to: commitment is congruent and coherent, and the objective is congruent and coherent with their organizational position.

Maybe it’s implicit, maybe it’s between the lines, maybe even digitally reported in job descriptions, but from direct interaction with these two key players, we don’t clearly and explicitly see what should evidently be their strategic objective.

We’ll get back to this shortly… a few days ago, during one of our microLABs, we encountered the first white fly in the history of microLABs: the first step in the microLABs is to get from our host the definition (or definitions) of productivity they use more or less daily to keep an eye on what’s happening.

We expected one of the variants of the hundreds of definitions we have collected, marked by the silence of the Hound of the Baskervilles (I’ll explain later), and were surprised and delighted, immediately jubilating our host for their verbatim response:

“Ratio between resources employed and commercially useful output Ratio between how many resources I use to generate something that gets paid for and how much I get paid for it”

It’s a “raw” answer; it doesn’t have the pompous form of the mathematical formulas of traditional productivity indices, nor their apparent clarity, but it’s flesh and blood: in the definitions, a “who” appears in “I get paid”—there’s someone who pays me, slightly weaker in “commercially useful.”

But we cannot doubt that in our host’s mind, when focusing on the “productivity” issue, the one who pays better, the one who PAYS US, comes into play. The proper name of WHO pays us can vary and does vary, a declension of a common name by grammatical analysis.

Our hound made quite a mess: I used the image of the Hound of the Baskervilles, taken from Sir Conan Doyle’s mysteries, to indicate the common trait of previous definitions collected from our guests, namely the absence of reference to the common name; the hound remains silent. A common name here I refuse to make explicit.

The refusal is motivated for me by the “banality” of the name in question; it’s inflated; I care about a certain stylistic decorum, don’t I?

Honestly, I think it’s also and above all due to my rural roots: that common name indicates the intruder, the stranger who appears in the yard a couple of times a year and negotiates with my dad the price of apples, pears, peaches, plums, apricots, imposing the percentage of tare on the delivered quintalage, the percentage of waste (value 5% of the “good”), the one to treat with smiles and good manners only to curse him under one’s breath once he leaves the yard.

And it disturbs, annoys, breaks the orderly unfolding of daily interactions: waking up, school, study, play for us kids, but in summer, it’s waking up, working in the fields, play-work with “the women,” the gathering was done by women, rarely was there a man; they tried to do better-paid jobs and often succeeded.

The “peasant” cultural code is so close to the primary, genetically inherited code—stranger=threat—that it largely overlaps… we cannot forget who we are or where we come from.

Important things are in the everyday, in the daily routines, knowing how to tire oneself as little as possible, not wasting the time of those working, persuading them not to fall behind, to keep up, at least as much as the others, without attacking (they will make you pay dearly), tolerating the chatter while hands move quickly, discouraging breaks and interruptions.

Farmers know and say it too: as long as we pay what we are asked for to buy what we need and take what we are given when we sell, we don’t get very far.

And the common name here unspoken is exactly the one indicating who gives us what they want, not what we deserve for our effort… the enemy, no more, no less.

Our host, immediately, without warning, without expressing particular sympathy for that common name, unlike all those before, puts it on the table right away.

And when we get to the Continuous Improvement step, it doesn’t surprise us too much that our host bursts out with, “I can’t stand Continuous Improvement; I find it useless, stupid, I am for disruptive improvement.”

Exception?

Yes, in words, we have never seen anyone so harshly slap Continuous Improvement in public… at least in words.

But we continue to see it with enormous regularity in deeds, that is, praising in words and immediately after acting the slap: it must be said, an entirely unconscious slap, NON-intentional; impossible to say here if it’s better or worse.

We had the “fortune” to closely share a piece of one of the improvement actions, part of what was planned to achieve a 50% increase in finished piece production, a two-million-euro investment to move a key machine from where it is to a different position, expected completion within 180 days.

The numbers were calculated well, the project presented to those who understand it was clear: this line modification will allow us to reach the goal, that’s the bottleneck to widen, and we’ll make it, the project is approved, the action has begun.

Good, right?

No.

Not from the point of view of Continuous Improvement: we can certainly call that action Improvement, it’s evident we can improve by 50% production and lead time, okay, but it’s not a child of Continuous Improvement; it’s rather a child of what our white fly host declared to be his preference, “disruptive improvement,” the fruit of a stroke of genius by someone pointing and saying, “Hey, there’s the bottleneck, just remove it, and we’re done!”

Could it have come from something else? How?

For me, it was exciting to accompany the Project Leader on a slightly more extensive reconnaissance, not only considering the problem of better using that beast in the meantime, which will end up in a different place from where it is now but also a piece of what’s before and a piece of what’s after… yes, improvement is needed and can be made there too, evidently.

At this point, we both had a sort of cathartic experience for different reasons but happily simultaneous: after some practice of identifying muda (Non-Value), he looked at me, surprised, worried, and bewildered, and said, “Look at this, by removing these muda, we can do much better and much more than moving the beast…”

Nothing strange in what he said, someone experienced like him had taken lean courses, experienced kaizen in a critical department years ago, receiving confirmations and accolades from sensei, and participated in two weeks of full-immersion work with a famous team… of course, he knew perfectly the muda, the classification of Non-Value, intellectually let’s say.

Using them on the gemba is another story.

Which, how many, what impact, the degree of removability estimated, etc., of the entire process he is responsible for? Oh no, I don’t know.

Here, my dear reader, is the abyss, the trap not to fall into: the path is NOT “let’s now analyze all the muda we find in the process.”

So what is the path?

First, let me tell you about my and the Project Leader’s catharsis: my partner, cautiously as if walking on eggshells, which struck me and later I greatly appreciated, asked the Project Leader, “So how did you identify precisely that form of improvement?”

The immediate, honest, and sincere answer was: “It has always given us a lot of problems, and everyone was fed up with it still being there; it used to serve a different process, and now it bothers us too much.”

The mood, the expression, was of someone who connected the pieces, at once happy and dejected, with the light to follow.

And I? Ach so! Not new neural software closer to scientific thinking, to the logic of lucid observation of what is Non-Value and what is Value, systematic and systemic PDCA, but the execution of “good old software” to protect and conserve and response to the incessant need to find confirmation of one’s good functioning, individual, group, department, management… once again.

And from there, from that sort of “virtual prison” of unnoticed slavery, we can redeem ourselves… once again.

I had seen it happen hundreds of times in multiple fields, even very different from each other, also different and far away: for my discipline, when facing new and unknown fields, I erase and ignore everything I think I know or at least I try very hard to do so, and it seems I succeed to some extent, I know I need confirmations of my good functioning, of my software’s good functioning, I try to curb the hunger, waiting for a more opportune and less dangerous moment.

And often the “right” moment arrives: ach so? Yes, sometimes I indulge in old memories; it’s said to be Immanuel Kant’s last words, spoken with the tone of someone surprised, delighted by what he finally found and understood. Ah, so that’s how it is! I’m fond of it…

What is the path then?

It is to recognize what is under our nose, what is this? Non-Value or Value, value or muda? By golly, look, it’s a MUDA.

Which, for us microkaizenists, means asking: and why isn’t there what should be there? What experiments can I do to achieve the target condition? Measures? Verifications? Actions? Follow-ups? Questions and issues are the good meaning of any muda, once recognized as such, as Non-Value; each muda is essentially a question seeking its answer.

Let’s return to our two officers and the unexpressed, untraceable, if not absent, strategic objective… if it is truly Continuous Improvement (what Toyota, Komatsu, Honda do…), then the strategic objective is to improve every day in the direction of making one’s organization STABLY CAPABLE OF CONTINUOUS IMPROVEMENT.

Isn’t it enough to improve? Eh no, unfortunately not, not to survive in a market economy like the one we deal with.

To our exquisite white fly host, I hope it will be pleasing to see that it is possible, that we are much more in tune than it might seem: we too are not okay with Continuous Improvement as we see it predominantly interpreted today; if we continue like this, the extinction of the fifth lean generation is inevitable (see Womack).

And so, to the current real interpretation of this Continuous Improvement, we too prefer Disruptive Improvement strictly MUDA-Based, which for us essentially coincides with the Scientific Method… our white fly host calls it logic; for us, it’s the same.

MUDA – PART 3 – WHAT MAKES THEM INVISIBLE

Every person in their work aspires to generate value for themselves: remember when I asked how you would feel if after the five minutes you hadn’t found paper and pen (see MUDA – PART 1)? Muda is frustrating and so obvious and evident that we don’t think to ask why… something that often happens with everything that is obvious and evident to us. Strengthened by this evident obviousness, we embark on the safe path of seeking and removing MUDA. This is the way to improve any product and production system: increasing value (units produced but also adding functions for which the customer is willing to pay) and eliminating MUDA. Muda is an unequivocal criterion that directly relates what we do and what we use with the person for whom we do it: the customer. It is so fundamental that Ohno dares to say: “Consider the waste of overproduction for example. It is not an exaggeration to say that in a low-growth period such waste is a crime against society more than a business loss. Eliminating waste must be a business’s first objective.” Notice the concept of ‘society’: it is something that concerns ALL OF US. It is an enemy of everyone. It is not understood why the hunt for MUDA and their removal have not always been the most developed activities by all humans: but since it removes frustration, makes us victorious in competition, and in the end protects society and protects us all: few things can do as much, at the moment I can’t think of any. So what are we waiting for? Over the years, I have encountered a surprising difficulty from many people in accepting the concept of MUDA for what it is. They confuse it with an ‘error’ or something that went wrong, or at best, they accept muda only in cases where they already see a possible solution to remove it: the definition of MUDA is simply the absence of value (for the customer!) and has no relation to the cause for which that specific MUDA exists… and it’s not even that if we find a ‘reasonable’ reason that MUDA becomes value… It is precisely the MUDA that we do not see today and for which we have no idea how to remove today that hide the greatest potential for improvement: what sense does this recurring confusion make, what sense does the enormous difficulty encountered in obtaining rapid understanding and willing commitment make? I have sought answers for years, and little by little, I found them: Ohno was brilliant in intuitively understanding that MUDA (waste, here we go again with the unfaithful English translation—waste in Japanese is NOT muda but mottainai!) are a crime against society, and I dare to widen the horizon even more: they are a crime against all humanity… and so? Is this perhaps enough to remove all difficulties and obstacles? Evidently not, something else is needed. Maybe we will write an appendix chapter dedicated to the MUDA of thought, but there is little doubt about the existence of something that vehemently opposes kaizen, whose symptom is precisely the difficulty in grasping the key of MUDA. What then opposes a smooth and fruitful search, identification, and removal of muda? To date, the best answers I have found come from a sophisticated systemic analysis that forced me to re-examine what I initially pretended to accept as obvious and evident: kaizen of production processes requires not taking anything for granted, the kaizen of kaizen is no less. I simplify as much as possible a part of what I found: each of us is a living biological system, but always a system. We are enormously complex, our functioning is indescribably complex, but not incomprehensible, not mysterious, no more than any other form of matter. It is necessary to develop specific learning to fully utilize MUDA, which does not only concern MUDA (in themselves relatively easy to catch) but concerns how our system manages continuous improvement, which is one of the possibilities that each system has to respond to the need to survive, the drive to survive. What do you mean by “one of the possibilities”? Are there perhaps other possibilities to respond to the need to survive? At least one yes, we all have it before our eyes every day: not improving, not changing anything, attempting not to change anything… it is not my path and I hope it is not yours either. I found two formidable orders of factors that make the blockage to recognizing Muda and continuous improvement completely sensible. The intertwining of elements and correlations is astonishing once you manage to know and understand a bit more about how we function: guilt, error, inadequacy, devaluation, and fear of being expelled are the first processes our system executes when called to deal with MUDA, executing neural software largely hereditary. We all have these neural software programs, our DNA transmits them to us, the fruit and gift of millions of years of evolution: all these neural software programs have protected and made possible our survival as a species over millions of years, and it is relatively easy (not necessarily short) to identify both the “reasons” for their configuration and the survival advantages for the species and the individual in dealing with the environments in which our species evolved. Environments that have changed little for millions of years… in a few hundred years, the impact of our species on the environment, the only living species capable of modifying the environment to make it suitable for its own survival on such a large scale, has made our old hereditary software increasingly unsuitable for the purpose. But they are still the hereditary neural software programs we all primarily rely on, whether we like it or not, whether we know it or not, to “guide” our lives and survive with more or less ease. This is the first order of factors that hinder the recognition of Muda and continuous improvement. There is a second, as I mentioned, let’s see it. Learning is constructing and modifying new neural software, no more and no less, a process that occurs under the conditions prescribed by our DNA: for example, a condition (not the only one, of course) that must be met is that the system (individual subject, group, organization) accepts and recognizes the necessity to learn and change. Attention, the term used is a precise key: necessity, not opportunity. Again: when this condition is verified, it is essential to be prepared to deal with a vital necessity of each living subject constituted by obtaining continuous proof of its good functioning, which includes the constant search for confirmation of the good functioning (effectiveness, efficiency) of its neural software. This, strictly correlated with the factors of the first order, makes perfect sense of both the “unavailability” to identify Muda and their (initially for sure… but it can go on for a lifetime) conversion into “error” or “bad luck (something went wrong)” and the limited willingness to recognize those for which a solution has already been found (quickly obtaining confirmation of one’s good functioning). What I myself for years considered a bizarreness, nonsense, the result of someone’s error (including myself naturally, indeed myself first), I managed to transform into something totally sensible and above all, manageable and improvable. And this too is kaizen: identifying the muda of the kaizen enabling process is part of the kaizen of kaizen made possible by an activity we will explore shortly, grasp the problem with the support of a deceptively simple and banal tool, the A3.

Keys:

  1. Understanding Muda: Explaining the concept of muda and its significance in improving productivity and value for the customer.
  2. Challenges in Identifying Muda: Highlighting the common difficulties in recognizing and accepting muda, even among experienced professionals.
  3. Systemic Analysis: The importance of a sophisticated systemic analysis to truly understand and address muda.
  4. Biological and Systemic Factors: Discussing the role of hereditary neural software and systemic factors in hindering the recognition and removal of muda.
  5. Necessity for Learning and Change: Emphasizing the necessity, not just the opportunity, for continuous learning and change to achieve continuous improvement.
  6. Kaizen of Kaizen: Introducing the concept of the kaizen of kaizen, the continuous improvement of the continuous improvement process itself.

MUDA – WHAT THEY ARE – part 2

“Muda: every object and action (whether by man or machine) that does not add value directly to the customer at the moment it is observed.”

The definition of MUDA we use is that of Taiichi Ohno in his book ‘Toyota Production System Beyond Large-Scale Production’. He lists seven well-known types to those involved in Kaizen, simply listing them literally as follows (the translation from English is mine):

  • Overproduction
  • Waiting
  • Transport
  • Overprocessing
  • Inventory
  • Motion
  • Producing defective components and products

By definition, MUDA do not add value but consume resources (energy, materials, labor), detract value, and add costs to the system. MUDA are activities and objects that, at the moment they are observed, do not create direct value for the customer (yes, I know this is the third time I say it; it’s a public speaking technique, trust me, there isn’t much better out there).

Naturally, although it may not seem so evident, you are the customer of this experiment: of course, you didn’t pay for the experiment, but you are investing time here and now in reading, and at least a little hope that you’ll find something useful (attention, I mean useful in an extremely broad sense that legitimately includes the usefulness of jokes) you surely have! The value (for you) of the experiment is essentially generated through your execution of three actions:

  • Observing what happens around you for 5 minutes;
  • Writing what you observe;
  • Reflecting on what you have written (which is what we are doing now).

We can certainly say that the first two points aim to create an object (the sheet you wrote on) that allows us to carry out the third point effectively. Did you do it? If you didn’t, no problem, do it now before moving on, perhaps re-reading the previous post. The written sheet is then valuable insofar as it helps your reflection, a necessary and valuable action to grasp something useful for you.

Now let’s ask ourselves: is getting paper and pen value or muda? I know the question may sound stupid; I ask you to trust me for a few more minutes and continue the experiment: it is normal that the first response that comes to mind is “value! It’s obvious; otherwise, how could I write with paper and pen? It’s exactly like in your theory; observing and writing help to reflect, and you said it’s valuable; paper and pen are indispensable for writing by hand, and therefore they are value!”

Be careful; I didn’t say that at all. I literally said, “we can certainly say that…” nothing more, nothing less. It’s the beauty and the limitation of written text: true that I write and publish, true that you read and inevitably interpret. Let’s hypothesize an extreme, improbable but not impossible case and see what considerations we can make: five minutes have passed, and neither the pen nor the paper has been found. What chances did you have to observe your surroundings? I dare to guess that the chances were zero: you were too busy looking for the pen! And what would be your state of mind?

Summing up, you are empty-handed and did not materially have the time to observe anything. How much value did you generate? It’s obvious, right? Zero.

If the value is zero, it follows that the action of retrieving paper and pen is a muda.

Now we might have a doubt: “This guy is trying to trick me. I found both paper and pen, and I have a nice sheet with lots of things written on it; so in my case, I did generate value, and therefore retrieving paper and pen, provided they are found, is value!” Let’s put ourselves in a different condition: paper and pen were found but after four minutes and thirty seconds. So we had thirty seconds to generate value. And the rest to reach the five minutes? All MUDA.

Thirty seconds for value, four minutes and thirty seconds for muda. Productivity (hey, I know there are hundreds of meanings of productivity, but let’s keep it light for now) thanks you. I seem to hear your (violent) objections: “But if I had to write, I necessarily had to go get paper and pen!” Certainly, there is no doubt that it is as you say, I agree. However, the definition of muda simply concerns the presence or absence of direct value here and now of the action taken. It doesn’t concern what I must or must not do. Or rather, what I must or must not do in the current state of things. Retrieving paper and pen, whether it takes 3 minutes or 3 seconds, is always muda! The magnitude changes, but it’s still muda… hey, it’s not fair to be sneaky like “yes, but while looking for paper and pen, I observed and then reported what I observed according to the instructions.”

The point always remains 1) whether you wrote or didn’t write: I took paper and pen and 2) what is the relationship we establish between the value generated for the customer and what we are observing. The value for you (it has value: improving is exactly removing muda only and always this) is only the knowledge of muda that your mind has grasped and that you need to beat the competition and become richer: that is the value; everything else is muda.

Dealing with muda is a wonderful and complex adventure. To succeed (and those who have succeeded and succeed have solid and continuous success), it is necessary to proceed step by step: the first and most important is to correctly identify and “baptize” the muda.

To which of the seven muda can we attribute those actions since there is no ‘muda of retrieving paper and pen’ in the list? Be careful not to touch the types of muda; don’t multiply them, don’t try to invent or reinvent them. Those who tried ended badly: there were seven, and seven they remain. Better to go by exclusion: we are dealing with an action, so we can eliminate the muda that concern objects: overproduction and inventory. Of the remaining, eliminate waiting (we were not waiting, we were searching), overprocessing (without paper and pen, we cannot process, let alone overprocess), and producing defective components and products (same reasoning as overprocessing). Remaining contenders are motion and transport. If you think carefully, the retrieval activity can be described as follows: I move (with legs, feet, eyes) until I find something: muda of motion. Having found what I need, I return to the starting point transporting the found items: muda of transport.

Notice that muda are expressed in terms of “observable” things? There is no “muda of searching” because to define it as such, it is not enough to see the action and keep the focus on value for the customer; I would need to know and read with absolute certainty the intentions while the action is in progress, impossible. Instead, “muda of motion” does not require any interpretation beyond what is the result of processing the answer to the single key obsessive question: where is the value for the customer? I see someone moving without generating value for the customer, well, that is muda of motion, I don’t need anything else to identify it. The same goes for “muda of transport.”

It is no coincidence that those who listed the muda for the first time wanted the focus to be on the value of the action, not on other interpretations or fantasies about the reason for the action!

Now let’s move on to the fourth phase of the experiment: underline on your sheet the things that generate value now in relation to what you are doing now, that is, the experiment; take as much time as you want. Done? I can’t read your sheet and can’t know how many underlines you made: if you have zero, I congratulate you with great enthusiasm and happiness: why do I congratulate you? Because zero underlines are proof that I have managed to deliver at least a piece of the value I promised to deliver through this book. At this moment, all objects, even the sheet and pen, are muda… it might have been useful, inevitable, we had no better alternatives (etc. etc.) but now it is no longer useful; you have “understood,” taken in your mind what you need; the pen is no longer value, nor is the ink inside it, it might have been (perhaps) what was deposited on the paper thanks to you! Try to apply the definition of muda rigorously, and you will agree with me. Certainly, even this book itself, when you are working on your sheet, is MUDA because it’s there and ‘waiting’ for you to resume reading. Regarding actions, we might discover that many are muda to which we have resigned so far, even moving the pen on the sheet and underlining: certainly, the ink that transfers to the paper is value, but transporting the entire ink reservoir and the rest of the pen is not. I say “resigned so far” because perhaps they can be removed or reduced; we haven’t tried yet, but to try in an oriented and systematic way, it is necessary to recognize them. And we might legitimately feel scared: but if almost everything is muda, maybe even ourselves, how will we ever manage? Well, let’s stay calm, let’s not exaggerate; as we will see, customers and competitors are of great help. MUDA is a “mental” category resulting from our neural software that classifies objects and actions based on value and non-value HERE AND NOW according to the customer’s point of view and judgment: a new category requires a new ‘clean’ label to recognize it more easily. For this reason, it’s better to use a foreign word: it’s “clean” of meaning for us Westerners; it has little to do with foreignism. The exercise, I know very well, is on the edge of childishness, requiring some effort to overcome the resistance we inevitably feel: managing to perform the exercise is of great value; something similar will occur when you start applying this “technique” on your gemba; it will decrease as you continue to train. The relevance of this exercise also derives from the scalability of what you have learned: Muda is “scalable” and universal; the only difference between the muda of transporting your pen in your experiment and the muda of transporting the truck that transported the same pen around the world until it reached you is the scale. The same goes if we consider a CNC machine that moves its tool holder to take a tool and then returns to the starting position to start working on the piece: still muda of motion and transport. And if I automate the movement? A nice robot? I don’t have the courage to answer you; I fear your reaction. Better that you apply the definition of muda literally and answer yourselves… Improving the system means adding value and removing muda; you can replace the word ‘improve’ with ‘innovate’: nothing changes. (To be continued in MUDA – What Makes Them Invisible) Color Note: We asked ChatGPT to analyze this text and generate two images, one pictorial and the other photographic, representing the article examined. ChatGPT diligently provided what was requested in a few seconds. Here is the report in full:

“I generated two images to represent the concept of MUDA discussed in the text: The first image is a painting illustrating a chaotic and cluttered work environment, symbolizing the seven types of waste identified by Taiichi Ohno. It shows a disorganized workspace full of unnecessary items, highlighting the inefficiency and lack of productivity due to MUDA. The second image is a photograph capturing a moment of clarity and efficiency in a work environment, embodying the elimination of MUDA. It shows a clean and well-organized desk with only a laptop, a notepad, and a pen, all neatly arranged, symbolizing growth and productivity through minimalist use of space and resources.

These images visualize the contrast between the cluttered and inefficient environment caused by MUDA and the clean and productive environment achieved through its elimination.” Our deduction based on the second generated image is that ChatGPT didn’t understand a thing about muda… what do you think?

Keys:

  1. Introduction to Muda: Highlighting the concept of muda and its importance in the journey of continuous improvement.
  2. Engagement with Readers: The interactive approach that engages readers in practical exercises to understand key concepts.
  3. Focus on Awareness: Emphasizing the need to develop awareness of everyday actions and their value.
  4. Continuous Improvement Philosophy: Reinforcing the philosophy of continuous improvement by integrating thought and action.
  5. Practical Learning: The importance of hands-on learning and reflection to truly grasp and apply kaizen principles.
  6. Human-Centric Approach: Focusing on the human aspect of learning and change, encouraging readers to see improvement as a personal and collective journey.

MUDA – WHAT THEY ARE – part 1

“To be good photojournalists, you should rub sandpaper on your eyes every morning.” Guy Le Querrec

Yes, I know we’re not here to talk about photography, but this chapter deals with a crucial step in the journey towards Continuous Improvement, where, as you will see, the eyes play a significant role. As usual, the world and humanity are divided into at least two, no, three, better four categories:

  • those who know what muda are; they are the ones who are probably smiling now and saying to themselves, “Let’s see how they ruin it for me.”
  • those who don’t know what muda are and might now be puzzled and not too encouraged by the idea of rubbing sandpaper on their eyes… every morning, too…
  • those who think they know what muda are and are thinking of stopping here (don’t do it if you can resist the temptation) and perhaps don’t know it as well as they think.
  • those who think they don’t know what on earth muda are and might be surprised at the end of this chapter.

The journey of continuous improvement that works requires always keeping action and thought, imagination and gemba (gemba is a term in kaizen jargon meaning “where things happen”) closely united, and even to “explain” muda, we need the gemba. You’ll have to trust me now; we’ll reflect later.

Now we need to get the gemba, and for that, I need your collaboration. I don’t know where you’re reading this article: at home, at work, on a train, alone, or in company. Wherever and however you are, I ask you to do this (doing is gemba) before proceeding with the reading.

First phase: write on a sheet of paper what you will see and what will happen in the next five minutes. Just this. It is very important that you write it.

Don’t do it ‘in your head’ or on the PC or smartphone. I go so far as to say that part of the value of this experiment lies precisely in writing.

Suspend reading now and start the five minutes.

Second phase: let’s reread together what you wrote.

I can imagine that on your sheet, we would read the name of some object: a desk, some books, the smartphone.

Maybe you were more general and just wrote ‘things’. Maybe something unexpected happened, and we find some action: I answered the ringing phone, someone came in to take something or ask for information, I heard the noise of an airplane.

There is nothing ‘strange’, ‘right’, or ‘wrong’ about your sheet, whatever you wrote: it is simply an account of what catches your attention now: you certainly haven’t written everything you saw or did or that happened.

There are dozens of scientific works and YouTube videos that set at about 10% the amount of visual material that, collected by the eyes, is ‘presented’ to the prefrontal cortex and thus reaches awareness.

At this point, one might have fun identifying if the things you wrote have something in common: who knows, many are the same color or shape, but this is not a psychological test, so take a sigh of relief and let’s move on; on the sheet, we find the ‘labels’, the mental categories you use daily now without thinking to classify what you see (remember: your brain, not your eyes!).

The habit of using such categories is so ingrained that it’s invisible to consciousness: nothing wrong here, it’s just how we function, and we can’t be aware of everything;

We notice that everything you wrote can only be traced back to an object (animate or inanimate, living or non-living) or an action. There are no other possibilities: ‘Out there’, at least at the level of observation that interests us, there is nothing else.

So far, we have reflected on ‘what’ you did; it’s also very useful to reflect on ‘how’ you did it. Was it easy? I wouldn’t be surprised if for at least the first minute, you had difficulty starting to write something on your blank sheet.

Were you completely at ease? Did you do the task with curiosity? Was there distrust? Annoyance?

There would be nothing wrong: after all, a stranger from the pages of a book invited you to perform a strange and obscure task. There is a particular action you must have performed if you strictly followed my instructions: please verify, did you write: “I took paper and pen”?

It’s an action that (again, if you followed the instructions) you surely performed. I don’t know its duration, extent, or magnitude; you might have had to move to another room or several rooms (where is that blessed pen?) and come back, or simply reach out on the desk or the front pocket if you’re an ‘old-style’ engineer like me, but you certainly did it.

And it’s also the first action you performed (or maybe the second if you were particularly diligent and started a stopwatch to keep track of the five minutes). Do you find it on your sheet? I’ve conducted this experiment many times with many different people, and very few have reported this action.

Maybe you did. If you did and the concept of muda was new to you, I congratulate you: you’re a white fly and will have great satisfaction in applying the method. But even other ‘common mortals’ like me can be reassured: it is perfectly normal that at this moment, you overlooked this action.

It won’t necessarily be like this forever; we learn and change, each of us has done so many times. It seems that our brain ‘erases’ that action: it’s not important, it’s taken for granted, it’s obvious that if I have to write by hand using paper and pen, I need paper and pen.

It’s entirely possible that we place it ‘outside’ the exercise or before the five minutes, but if you reread the instructions I gave you, you’ll realize that getting paper and pen is fully part of it.

In the next article, we’ll move on to the third phase of the experiment and introduce muda. (To be continued in part 2)

Keys:

  1. Introduction to Muda: Highlighting the concept of muda and its importance in the journey of continuous improvement.
  2. Engagement with Readers: The interactive approach that engages readers in practical exercises to understand key concepts.
  3. Focus on Awareness: Emphasizing the need to develop awareness of everyday actions and their value.
  4. Continuous Improvement Philosophy: Reinforcing the philosophy of continuous improvement by integrating thought and action.
  5. Practical Learning: The importance of hands-on learning and reflection to truly grasp and apply kaizen principles.
  6. Human-Centric Approach: Focusing on the human aspect of learning and change, encouraging readers to see improvement as a personal and collective journey.

Toyota!? Again?! Enough already…

Key Elements

  1. Resilience and Adaptability: Highlighting Toyota’s resilience and adaptability in overcoming crises and maintaining market leadership.
  2. Innovation and Strategic Pivot: Discussing Toyota’s strategic pivot towards electric vehicles and its implications for the automotive industry.
  3. Family Business Dynamics: Addressing the impact of family business dynamics on corporate decisions and succession planning.
  4. Misconceptions about Values and Beliefs: Clarifying common misconceptions about values and beliefs and how they impact organizational culture.
  5. MicroKaizen Method: Promoting the microKaizen method as an effective alternative for achieving continuous improvement.
  6. Competitive Edge: Illustrating how companies can achieve a competitive edge by adopting unique and innovative practices like those of Toyota.

My evolved Kaizen partner told me (actually he texted me on WhatsApp, it’s too convenient) a couple of weeks ago to take a look at this article (https://thedriven.io/2023/01/30/toyota-faces-disaster-unless-new-ceo-performs-miracle-pivot-to-electric-vehicles/), saying we’re in trouble because even Toyota is falling, and what are we going to do… unless we find a way to turn it to our advantage, we’re done… unless the usual miracle happens.

I went to read it, and darn it, they’re losing ground, big time: they didn’t take the electric path, and now everyone is diving into it. Aiko, the grandson of the founder Toyoda, got stuck with hydrogen, pouring an impressive amount of money into it and snubbing electric…

It reminds me of Nuvera Fuel Cell, not the current one that ended up in Thyssen, but the one from the early 2000s. Industrie De Nora, after the chlorine-soda cells, ventured into hydrogen fuel cells. The project manager was Eng. Tony Toro, now in a respectable position at Enel. A brilliant guy, I liked him a lot when I met him, a High Flyer as they used to say back then, now everyone is obsessed with talents, well, good for them… and Mazzucchi, their ex-CFO, who placidly commented on the sale of Nuvera with an “it costed us a huuuuuge amount of money” in the company courtyard, where the first prototype (still FIAT) of the hydrogen car was… more than twenty years ago, how time flies.

Aiko (curious combination, right? At the head of the Toyota giant is the grandson of Toyoda… and before that, who was there? The cousin of Toyoda… I think to myself, well partner, maybe even the Toyota-kata can’t resist these aspects of the family business, we’ll find a way out, don’t worry) solemnly announces his step back to make way for the young… bah, hydrogen is not so bad, electric (ah yes, very convenient but very expensive, and in the long run, not known how sustainable) is touted as the immediate and possible solution, but those dealing with it know it’s not at all like that… and as my partner comments, fusion could change everything and much sooner than the roadmaps indicated…

The fact is that the unassailable Toyota, which has been paying dividends with monstrous and inhuman precision for 44 years ah ah, now is losing ground… the article says that without a miracle, they are dead, requiescant in pace doomed.

I felt a bit sorry, never had a Toyota, switched to Audi at 30 for eighteen years, then to Volkswagen, god the Passat uber alles, the last was a Golf for another eighteen years… now I go by pedal-assisted bike, didn’t need the car anymore… but well, Toyota, excellent, no complaints, if I hadn’t been married to Volkswagen and now tired of trying with marriages…

A few days later, my partner tells me (no longer WhatsApps me, easier and quicker) eh eh and the miracle has arrived, look at this (https://it.investing.com/news/stock-market-news/le-vendite-globali-di-toyota-sono-aumentate-del-9-in-agosto-stabilendo-un-nuovo-record-grazie-al-miglioramento-dellofferta-93CH-2175948): in nine months (I didn’t even realize that the de profundis was from January of this year) Toyota recovers all lost positions and will probably finish eating Christmas soup first again… electric pivot to be completed in impossible times (so said the article at the beginning of the year) even Chrysler in Iacocca’s time couldn’t do it… well, we won’t need to cling to the family business to explain the Toyota-kata’s failure, better this way, I wouldn’t have liked to do it.

However… However, it’s a very violent and unstoppable slap for all the boasted, loved, and hated pocket multinationals… almost all fall apart on succession, maybe the second generation makes it, maybe the third too, and then the collapse is relentless… oops, so Toyota is not out of danger? No, I don’t think so… after all, is there anyone who can really say they are safe today? The exceptions are rare, very rare, but they do exist. Want to bet there are no exceptions? Of course, there are, but they are rare.

Not content, my partner sends me to study a third article (https://hbr.org/2022/11/what-really-makes-toyotas-production-system-resilient) from none other than HBR, where the author, one of their professors, after shrewdly examining the supply chain management policy regarding microchips and automotive electronics and noting that Toyota quickly shielded itself after the first dreadful wave of COVID, being one of the few in recent times not to have suffered severe setbacks due to a significant shortage of those elements (forget zero stocks and kanban), astonishingly states: the first thing to do is to focus on values and beliefs; this is Toyota’s secret.

Really?! Extraordinary! And maybe he would also know concretely what to do to succeed in what Toyota does?

…without even trying to do as Toyota does, since we know after forty years of attempts that we can’t do it… and as kaizen practitioners, we know even before starting that even if we managed to copy the how, in the best case scenario, we would all end up on par with zero competitive margin…

We have been working on this our whole lives, it’s not an exaggeration, and today we can say that yes, Willy C. Shih, Baker Foundation Professor of Management Practice at Harvard Business School, is completely right.

Moreover: it’s not the first thing to do; it’s the only thing to do.

And we can also say with everyone’s serene peace of mind that Willy C. Shih, Baker Foundation Professor of Management Practice at Harvard Business School, like everyone who talks about VALUES AND BELIEFS, doesn’t know a thing about what values and beliefs are nor how to deal with them, let alone what and how to do to modify them to succeed in what Toyota does.

And us? I mean, us kaizen practitioners devoted to the microKaizen method? Ah well, we can’t claim to know everything about values and beliefs and how to deal with them… but enough, enough to affirm here and turn the consequences into concrete professional practice capable of delivering results that:

  • we absolutely make nothing of what they say are values and beliefs
  • the methods and practices “recommended” for changing values and beliefs (the so-called “organizational culture”) produce the effect of changing fresh water on stones… pretty to look at while the stones, values, and beliefs remain unchanged over the centuries.

Alternatives? The microKaizen method, what else!

And with Toyota? Are we done? No, my partner, not satisfied with my article, invites me to read another old HBR piece from 2011 but yes, I admit interesting, a big mess exploded, Toyota in the pillory, severe defects of the electronic systems, a fatal accident (https://hbr.org/2011/02/toyotas-recall-crisis-full-of) only to admit that no, Toyota’s electronic components had nothing to do with it, it was a mat poorly positioned by a dealer who had not diligently secured it… millions of dollars spent on a diligent investigation conducted by NASA, millions of dollars lost in revenue, enormous image damage (credibility).

I tell him, hey partner, okay, and then? My partner is not a conspiracist, I know for sure, and he tells me: everyone is against Toyota, they can’t wait for it to make a mistake to shoot it down and try to bury it, and every time Toyota rises stronger than before. Have you seen? Reluctantly, they applauded it in the end for their scientific method… but meanwhile, they were pounded for two years like cutlets.

It seems normal to me, it’s a strong competitor, very strong, normal that they try to cripple it, in love and war everything is fair, right? … and if this isn’t a war, then you tell me what it is… my partner looks at me badly and says, in my opinion, you haven’t understood, Toyota is Kaizen, everyone knows it, saying Kaizen is like saying Toyota… we’ll have everyone against us too…

I admit I hadn’t thought about it… but no, come on, but just imagine… if anything, Toyota itself will wage war on us because we are revealing its greatest industrial secret and teaching others how to do better than Toyota… sure, you have to think of everything, the partner on this is unbeatable.

How and Why Our Microcycle Achieves the Goal and Other Methods Do Not

Let’s set aside for the moment the enormous practical advantages that this form of learning support presents compared to more traditional forms; we will discuss these in detail later: here we try to account for a much more pressing evidence concerning the fact that the use of the microcycle is enormously more effective (and efficient) than using the so-called traditional methods.

I resist the temptation to illustrate the current state of the so-called “Sciences of Learning”; the literature on this topic is not vast but quite substantial. Although the evidence provided by various researchers deserves respect as the fruit of their best field observation work, test construction, and experiments, I think it is crucial to focus on the critical point common to all the theorizing formulated upstream and downstream of field research.

In other words, those “explanations” (those theoretical models) end up explaining nothing; they do not give us the answer we seek: they do not tell us why.

It is almost incredible, despite enormous investments of money, time, and energy, they do not even tell us how to safely accompany a human learning process; they cannot even provide a shred of a hypothesis on why (yes, the why of earlier) this or that “educational model” works or does not work.

We know, or at least some of us know, the ultimate limit of human knowledge: we do not know what energy is and consequently what matter is.

Our knowledge reaches up to that point to the undeniable evidence that something we call matter exists, that it is one of the possible transformations of energy, and that something we call energy exists. Period.

Beyond that limit, no human thought can go with certainty and scientific security; beyond that limit, we can go with magic or faith, not with science.

Science deals with what is in between, what goes from us to that distant point that is the beginning of energy (assuming it has a beginning; we do not know), of what comes from that distant point that is the beginning of energy and reaches each of us.

Good science connects point by point without leaving gaps, without skipping steps, allowing us to trace back step by step from any configuration of the environment (as we will see better later, real-real environment and virtual-real environment) we deal with to its ultimate root.

The terrible critical point common to all so-called learning theories fundamentally consists of three serious violations:

  1. The first is in the almost always tacit and undeclared adoption of models of the human mind, theories of the human mind that are undefined or extremely limited: from the legendary black box to the cybernetic mind.
  2. The second violation consists of implicitly or explicitly considering the evident absence of explicable connections between different theoretical formulations (their “explanations”) and other decidedly important pieces of each of our lives as non-relevant: even when the learning process is considered to occur in a context, the context becomes the limit beyond which we do not go.
  3. The third serious violation consists of ignoring, beyond words, the indissoluble connection between learning and survival in the specific and distinctive forms of survival of the subject of the species homo sapiens.

Only recently have attempts appeared by scholars who have adopted the fundamental elements of what can legitimately be called Systems Theory (many authors have contributed to this fertile theory, which, however, is far from being fully developed) generating a different and better observation, analysis, and understanding of human learning processes.

It is based on these systemic elements that we are better able to explain which “methods” of accompanying the learning process can work and which do not within the normal contexts in which humans live and act, not in research laboratories.

It is from the use of a systemic model of the human mind that it becomes possible, for example, to almost entirely eliminate the use of the group—the millennial form of the educational/training setting—from the teaching method of knowledge and skills related to kaizen: in this case, as in many others, the group is a process muda, no more, no less.

We did not arrive at this experimentally through trial and error without an explanation of why yes or why no: we arrived at it with a strong hypothesis (all knowledge is ultimately only more or less strong hypotheses) about the systemic configuration of the so-called human mind once faced with the seemingly naive or heretical question, “Is the group useful?”

We all know that the group, the class, has been and is massively adopted, that in any Kaizen program (or Lean or whatever they want to call them) a large part of the “work” is expected to be carried out in a group: for what reasons?

All the “explanations” that are ordinarily provided, as is easy to demonstrate, have nothing to do with the systematically observed learning process: the learning process is “closed” within each subject, governed and determined solely by each individual subject.

The work of elaborating and generating new neural software is carried out (or not carried out) by each individual subject assisted by an expert, a master: how can the group contribute to the particular task of acquiring Kaizen knowledge and skills?

To a systemic observer, as to any expert in the field, it is entirely evident the particularity of this specific learning task compared to other learning tasks: the particularity described in common terms is constituted by the high rate of “training in thinking” and the concomitant low rate of “training.”

As systemics, we know that this condition has significant implications regarding the choice of method and tools to accompany the learning process, implications interpreted very differently from current non-systemic “theories of human learning”: one of these implications is the absolute preference for the 1-2-1 setting.

A second implication invisible to non-systemic observers concerns 1) the duration 2) the frequency and 3) the “calendar” of training sessions: if the focus is the learner’s learning curve and not the presumed and illusory “economies” of both the organization and the master, for us systemics, it is evident that little-and-often is far more favorable than much-every-now-and-then or much-and-concentrated.

Practically, it is to be avoided with all care except in specific and rare cases of the learning path, sessions longer than 20-30 minutes, acceptable also sessions of 10-15 minutes or even less (my personal record is 8 minutes, and I plan to improve it further).

“Often” here means 3-4 times a week, even 5 in the initial phase, each time seeking the best possible compromise between the learner’s agenda and the master’s: this also plays a significant role predominantly ignored by non-systemic human learning theories; agendas reflect life, they are not a calendar of occurrences.

Finally, the systemic accreditation process of the master.

Everyone has had experiences with teachers with whom and from whom it was relatively easy to “learn” (very few generally) and others with whom and from whom it was substantially impossible: the dismal lack of a convincing model of the mind by non-systemic scholars has relegated this key factor to the realm of “natural” idiosyncrasies, “character incompatibilities,” or neuroses (mostly attributed to learners) and other ramblings of that kind.

For us systemics and kaizenists, it is evident, thanks to the adoption of a less indecent and tattered model of the mind that we have wanted and been able to develop, that the articulations, the nodes, the hysteresis of the process of accompanying learning and the concomitant learning process have so far been only partially intuitively grasped, never captured in their nature nor even partially described: certainly, we cannot claim to have exhausted the task of new exploration and minimal re-understanding of this extremely complex field, but we can affirm to have written some chapters of a book that before us was substantially blank with too many scribbles and messes in the written part over thousands of years.

Today, we also found a new one: trust in the master hinders learning; it will be a funny little chapter.

For a while, this worried us: how dare we insignificant short-lived beings challenge what has been handed down for thousands and thousands of years by hundreds of thousands, if not millions, of other humans who have dedicated their lives to the study and exercise of the art of teaching?

Well… now we don’t worry about it anymore. This is Kaizen, what else?

Reversed Productivity

“Yes, we are doing well; we closed with an EBITDA increased by 30% compared to the previous year, going from 15% to 22%, robust investments, new six-axis machining machines… the workshop can do much better, my goal is to increase productivity by 30%.”

We are all squeezed on the usual eighteen-inch screens, except for one of us—I use a 50-inch monitor. Videoconferences are convenient, and the loss of effectiveness, as recent research has shown, is negligible… we are physically hundreds of kilometers apart, trying to understand if and what we can do together.

Our interlocutor is a General Manager (we call them DJs, a local folklore note), around fifty years old, an engineer heading a medium-sized manufacturing company specializing in iron and steel processing.

We try to understand what he means by “productivity.” We know that trap well; almost always a piece of the main thought is producing more, then others follow—faster, with more profit, reducing costs, reducing waste, retraining staff—damn, finding good staff continues to be very difficult; I can’t do smart working here; there are pieces of iron and steel to handle, from small ones to fifty quintal pieces…

We need a workshop manager who knows his job. The one we have is a hybrid; he can’t do it, but there’s another person involved who, on the organizational chart, is the workshop manager but has never done it—he’s super-good with the machines, the first worker hired by the company…

The story of the rather messy situation (but practically all situations we encounter are messy) continues; we stay alert, ready to catch the thread of productivity as soon as possible… but we do not neglect the value of the story the DJ is telling us: these seemingly marginal aspects invariably turn out to be among the key result factors, enormously important to us. Our goal is to transform the current organizational machine into an organizational machine that relentlessly generates improvements every day.

We are also particularly lucky—the DJ, in a previous role, was impressed by a process fanatic of kaizen and the things he saw him do… but we note that from that exciting experience, our DJ didn’t take away one of the most important pieces: there’s no trace of MUDA in his rich description.

Stefano is a kaizen fanatic; sometimes he seems more persecuted than a fanatic—he sees muda everywhere. Sometimes I doubt he can actually see anything else. Under his guidance, I train a bit, but compared to him, I’m a baby with a brand-new rattle… devastating.

Maybe Stefano will decide to explain well what MUDA is, present well the 7 canonical MUDA+1. In our work, more than in others, it is crucial to deal with the eighth before all the others… huh? Oh yes, it’s MU-KAN-SHIN, the non-interest… I briefly mentioned it to the DJ in a previous meeting, it amused him…

In the elements gradually filling the meaning of “productivity” for our DJ, the closest to what we are tracking is common waste, the Western translation of the concept of MUDA… now we don’t want to do a linguistic dissertation, no no, we are practical people attached to the gemba (if you’re not familiar with kaizen jargon, you’ll be less confused… if you think you know what the gemba is because maybe you’ve had an overdose of it, you’ll struggle more… but then it’ll get much better). We’ve seen over the years that it’s better to know what we’re stepping on.

MUDA, as you’ll find in the slightly more evolved literature, is NOT waste and is not visible in anything the DJ has told us so far about what he means by “increasing productivity.” On this point, we totally agree—it is good, required, essential to constantly improve (of course, we are kaizenists, what else would you expect?) and get feedback that we have succeeded by measuring productivity as precisely as possible.

MUDA is a nasty and demanding beast that forces us to keep our heads up and constantly look far away, not just here where even an incompetent can spot an unpleasant waste.

To identify MUDA, as Stefano repeats (yes, to the point of annoyance and beyond sometimes), you can’t just look here at the gemba; you must always also look there where the customer is, whoever they are, and know that there the customer always and only asks one very nasty question: what value is there for me in what you are doing?

It seems like a persecutory deity, an annoying and intolerant parent like the one emerging from the parable of the talents, ready to save those who tried and didn’t succeed, those who enjoyed themselves without bearing fruit (at least they enjoyed it), certainly to recognize greater merit (don’t talk about merit to Stefano, he will mercilessly bite you… and those bites are good; they pull away pieces that don’t help or serve a good life) to those who bring back increased riches, ruthless with those who, out of fear of failure and losing entrusted riches, bury them and do nothing with them.

The DJ has already committed his first mortal sin (oh, we know he will commit countless others): he doesn’t constantly keep in mind the true Kaizen deity, the damned, arrogant, presumptuous, insatiable Customer, the task given to us by handing over the equivalent of the talents in the parable: everything you do that has value for me I like, and everything that doesn’t have value for me I don’t like at all… don’t mess it up.

For Stefano, this cannot and must not happen: if it happens, when it happens (and it happens with unimaginable frequency), the real productivity decreases.

At one point, with the smirk of when he’s about to play a trick, he says: “Can I propose a definition of this productivity KPI to include with the others? Let’s measure productivity (we necessarily have to measure it, no escape) also by looking at it as the ratio between the generated value expressed in current currency (let’s use the euro?) and the value of NON-Value (literal meaning of MUDA) present in the process whose productivity we are monitoring.”

The DJ nods as if to say, well sure, why not… from my monitor, it seems they look at each other and smile knowingly: the DJ is an engineer, Stefano is an engineer, they understand each other instantly. It also seems sensible to me, even if I’m not an engineer… and then something shakes me, hey, wait here, he’s tricking you, watch out… numerator okay, value produced, in short, revenue better income, the share the workshop generates, what’s needed… at the denominator, what do we put? The value of NON-value?!?!?

The formula makes sense, no doubt: the smaller the denominator, the greater the “productivity coefficient” and vice versa… but we don’t have that number, right? Do we have to put Zero? So, the productivity index goes to infinity due to the known property of fractional numbers…

We could at least start with waste, the term with which Westerners generally translated MUDA… but Stefano, I already know, will kick me if I dare to agree to this improper translation… no no, hunting waste is not harmful in itself but is very harmful if used instead of Kaizen outside the rigorous and ruthless framework of hunting NON-Value, hunting MUDA. Why?

I understood this almost immediately: outside that framework, it cannot be guaranteed neither that what is identified as waste is MUDA NON-Value for the Customer, nor especially that what is NOT identified as waste is not instead MUDA NON-Value for the Customer, which is certainly the most frequent case: waste is the result of a judgment formulated predominantly within the framework of how we do things now under the tacit and unspoken condition that we support the goodness of how we do things now, which is the best we can do, nor that the remedies we find for eliminating waste in turn generate MUDA NON-Value for the Customer to an even greater extent than the waste-muda we thus think we have eliminated, a condition that is most likely to occur… the proverbial patch worse than the hole.

So? It is good to accept that this specific KPI initially does not present a reference value (a serious flaw for any standard KPI)… and it is a first reversal compared to “tradition.” If we accept—and no one can afford not to if only to avoid looking like an idiot (and no one wants to look like an idiot)—that by eliminating NON-Value (well beyond waste and always correlated to more or less easily measurable costs, including the well-being of the people who work, which costs when it is non-well-being) from the production process, the generated value increases in absolute terms (even those with high school-level math skills like me can get there without being engineers), then the fact of not having an initial reference value (infinite by definition is not a measurable value) is not a problem but a happy condition. Why?

Because it means that our first job is precisely to rigorously identify what NON-Value there is for the Customer in our production process and give it a monetary value, immediately placing that value in place of the initial Zero: this is work of research, exploration, discovery that satisfies a primary need of all humans… oh, you didn’t know? Each of us is, even if we don’t know it or it doesn’t seem so, a problem-solving machine that tirelessly aims to bring order to disorder, to connect what was not connected before.

Our observation of how we work is poor in tools, perspectives, knowledge—we confuse reality with what we see, rarely understanding what is beyond what we think we see… yes, seeing is never just recording images, it’s much more, incredibly more. But undoubtedly, the kanshin, the interest that awakens in all those we consult, to whom we ask to discover what initially is not seen, protecting them from the fear of appearing inadequate, of risking looking like idiots, supporting them in giving value to what they find step by step, especially to the mistakes, sharing interest in their discoveries no matter how “small” or “big”—continuous improvement is almost never generated by total upheavals but by a patient, tireless dedication to micro-steps, infinite experiments through which to eliminate NON-Value, turning it into process value.

Productivity is reversed; this KPI serves to monitor and measure the productivity improvement of our community, not closed in on itself but open and in constant interaction with the environment where the Customer is the beacon indicating the safe harbor to reach. Productivity that has value “only” as an index of survival probability, success, of being able to sustain the life and well-being of the community and each individual.

Comparison with competitors is not harmful but is far from enough: nothing stands still; we can only rely on the effectiveness, the goodness of our way, our method of succeeding in satisfying the insatiable Customer. This keeps us alive, in the race, in the condition to compete and survive.

It is a diabolical KPI, and only a bizarre and diabolical mind like Stefano’s could come up with it: we reach the KPI value at the end, not the beginning. Bizarre, diabolical, and insatiable—worse than the Customer out there: and when we get there? We reset everything and start again… Of course: once identified, measured the NON-Value, and placed it at the KPI denominator, the KPI will show a value—let’s imagine 10—the generated value is ten times greater than the NON-Value, voilà finally… and then what do we do? We eliminate the NON-Value, update the KPI denominator, and go back to having the INFINITE value… unacceptable. Diabolical.

Unbearable? No, from experience… Stefano is also the one who says, you know, I don’t believe for a moment that Toyoda (yes, the founder of TOYOTA, that TOYOTA) when he was in front of the looms next to the worker who had to ensure the loom didn’t run idle (threads are woven; threads can break; at that time around 1930, it often happened… even today), looking for MUDA and improvements, had the Customer in mind… he was next to a person who had to spend his working hours (to get paid, what else?) watching that the loom produced fabric and didn’t run idle, stopping the machine when it happened quickly, then fixing the broken or interrupted thread problem and restarting the machine… eight hours, ten hours, twelve hours…

A person like him, not an engineer, it’s true, but a person like him… all that attention focused on the damn thread, it took a fraction of a second to make a mistake… I believe, says Stefano, that what drove Toyoda to invent a runner connected to a switch that stopped the loom while simultaneously turning on an alarm light was finding it unacceptable that a poor soul had to do that job that way to survive.

Did life for the worker improve after the runner? A little yes, he no longer had to strain his eyes to watch the thread for eight, ten, twelve hours; the machine “called” him when needed… oh no, of course not, he didn’t have time to sleep. Instead of just one loom, then he had to monitor ten… but the quality of his work improved a bit compared to before… and certainly, the Customer got their share of Value, and Toyoda also pocketed some money. For nothing, the blind man doesn’t sing, my mother used to say.

Stefano nods and concludes: for me, the first and last source, the true inspiration for continuous improvement is not the Customer, who is instead a reliable and effective feedback; the Customer is not the source… for me, after many years and having seen all sorts of things, the source is the people you work with.

Keys:

  1. Focus on Continuous Improvement: Emphasizing the relentless pursuit of daily improvements through the elimination of non-value activities (MUDA).
  2. Customer-Centric Approach: Highlighting the importance of always considering the value for the customer in every process.
  3. Collaboration and Learning: Showcasing the importance of collaboration and continuous learning within the team to drive productivity.
  4. Innovative KPI Definition: Introducing a new KPI for productivity that includes the ratio of generated value to non-value, pushing the boundaries of traditional measurements.
  5. Historical Context and Examples: Using historical examples like Toyoda’s innovation to illustrate the importance of practical improvements.
  6. Real-World Applications: Demonstrating the real-world application of kaizen principles in a manufacturing setting, focusing on tangible results and worker well-being.